Better leaders. Better firms. Better lives.

Leading a Firm™

An owner/partner-level leadership workbook that strengthens how you think, how you lead, and how you build a firm that’s healthy, profitable, and sustainable beyond any one person.

  • Raise your leadership capacity—because the firm can’t outgrow the leader at the top.
  • Build trust and develop leaders who can carry real responsibility.
  • Create unified leadership with partners and a firm-wide operating rhythm.
  • Lead the business with stewardship, strategy, and scalable systems.
Leadership growth through action—not just information.
Workbook Format

What makes this workbook different

You don’t just “read about leadership.” You apply it through assessments, growth planning, real-world practice, reflection, and feedback—so your leadership changes in daily work.

  • Proficiency assessments + growth plan prep prompts
  • Practice worksheets (daily, weekly, monthly) to build habits
  • Observation + reflection tools to strengthen leadership judgment
Use this workbook to build owner-level leadership skills: capacity, trust, unified partners, and firm stewardship.
Add your book cover + sample interior pages between these sections for extra conversion.
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“Leaders develop daily, not in a day.”

— John C. Maxwell

“Everything rises and falls on leadership.”

— John C. Maxwell

“Leaders develop daily, not in a day.”

— John C. Maxwell

How the Workbook Works

Leadership growth happens through application. This workbook guides you through a repeatable cycle: assess → choose one skill → practice in real work → evaluate → adjust → repeat at a higher level.

Step 1

Assess your owner-level leadership

Rate yourself, identify the “leadership lid,” and choose the next competency that will move the firm forward.

Step 2

Build a focused growth plan

Clarify your why, choose targeted learning, and tie practice to real situations inside the firm.

Step 3

Practice with intention

Use daily/weekly/monthly practice prompts so leadership becomes a habit—not an idea.

Step 4

Evaluate + repeat

Reflect on what worked, seek feedback, refine your behaviors, and repeat the cycle at higher levels of leadership.

Case Study
Google “Project Oxygen” — leadership behaviors predicted team performance
Google’s People Analytics team studied what made managers effective and found that teams performed better when leaders consistently demonstrated core behaviors like coaching, clear communication, supporting career growth, and creating psychological safety. Google used the findings to define a leadership model and develop managers around these trainable behaviors.
Reference: Harvard Business Review — How Google Sold Its Engineers on Management (Project Oxygen).
Case Study
Ford turnaround — execution improved when leadership culture changed
In Ford’s turnaround, Alan Mulally emphasized consistent operating rhythm, shared metrics, transparency, and accountability. Changing leadership norms made it safer to surface problems early and solve them together—improving coordination and execution at scale.
Reference: Kellogg Insight — At Ford, Turnaround Is Job One (Alan Mulally).

What’s Included

Owner/partner competencies organized into four categories—plus the worksheets that turn leadership into daily practice.

Category A

Leadership Capacity (Leading Yourself)

  • Know the firm can’t outgrow your leadership
  • Manage ego and the need to be right
  • Regulate emotions and stay grounded under pressure
  • Lead with purpose beyond profit
  • Think about the legacy you’re leaving
Category B

Trust & People Development (Leading Others)

  • Build and maintain deep trust across the firm
  • Stay connected to your team
  • Invest in leaders who invest in others
  • Be willing to give up control to grow
  • Model and protect the culture you want
Category C

Unified Leadership (Leading With Partners)

  • Build a healthy partner group
  • Speak with one voice in public
  • Agree on what kind of firm you’re building
  • Plan for the next generation of owners
Category D

Firm Stewardship & Strategy (Leading the Business)

  • Be strategic about your client base
  • Create scalable systems that don’t require you
  • Develop leaders who can run operations
  • Protect the financial health of the firm
Tools

Worksheets that build leadership habits

  • Proficiency assessments for each competency
  • Growth plan prep + targeted learning prompts
  • Observation worksheets + structured reflections
  • Practice worksheets (daily, weekly, monthly)
  • Feedback prompts to evaluate and improve
Outcome

What changes in the firm

Stronger trust, clearer ownership, better leadership conversations, and a firm that can scale without the owner acting as the constant safety net.

Special Discount (Limited-Time Pricing)

For a limited time, get the Leading a Firm™ workbook at a special price.

Today’s special pricing:
Regular price: $24.99
Sale price: $9.99
One-time payment • Secure checkout • Order confirmation immediately
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